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9781401302597

Words that work : it's not what you say, it's what people hear

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Book

1st ed.

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.

Available copies

  • 2 of 2 copies available at OWWL.

Current holds

0 current holds with 2 total copies.
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Avon Free Library 808.042 LUN (Text)
Adult Nonfiction
52113100153442
Available
-
Red Creek Free Library 808.042 (Text)
Adult Nonfiction
52145100088160
Available
-

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