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9781400064281

Made to stick : why some ideas survive and others die

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1st ed.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

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  • 4 of 4 copies available at OWWL.

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0 current holds with 4 total copies.

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Book 1 E-book 1 E-audio 1 English 3 All formats and editions 3
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Allens Hill Free Library 302.13 HEATH (Text)
Adult Nonfiction
52132000139947
Available
-
Bloomfield Public Library 302 HEALTH (Text)
Adult Nonfiction
52133100106885
Available
-
Stevens Memorial Community Library - Attica 302.13 HEAT (Text)
Nonfiction
52149100323619
Available
-
Victor Farmington Library 302.13 HEA (Text)
Adult Nonfiction
52128100236625
Available
-

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