Made to stick : why some ideas survive and others die
(Book)

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Contributors
Status
Allens Hill Free Library - Adult Nonfiction
302.13 HEATH
1 available
Bloomfield Public Library - Adult Nonfiction
302 HEALTH
1 available
Stevens Memorial Community Library - Attica - Nonfiction
302.13 HEAT
1 available

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LocationCall NumberStatus
Allens Hill Free Library - Adult Nonfiction302.13 HEATHAvailable
Bloomfield Public Library - Adult Nonfiction302 HEALTHAvailable
Stevens Memorial Community Library - Attica - Nonfiction302.13 HEATAvailable
Victor Farmington Library - Adult Nonfiction302.13 HEAAvailable

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Format
Book
Physical Desc
291 pages ; 22 cm.
Language
English

Notes

Bibliography
Includes bibliographical references (p. [259]-276) and index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

Citations

APA Citation, 7th Edition (style guide)

Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die . Random House.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die New York: Random House, 2007.

MLA Citation, 9th Edition (style guide)

Heath, Chip., and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Random House, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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