- ISBN: 9781413306323 (pbk.)
- ISBN: 1413306322 (pbk.)
- Physical Description: 398 p. : ill. ; 23 cm.
- Edition: 6th ed.
- Publisher: Berkeley, CA : Nolo, 2008.
|Formatted Contents Note:||
Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing your marketing plan -- Creating a calendar of events.
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