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LDR 01711pam a22003494a 4500
001324832
003OWWL
00520080623094111.0
008071217s2008 caua 001 0 eng
010 . ‡a 2007051620
035 . ‡a(OCoLC)ocn184906296
040 . ‡aDLC ‡cDLC ‡dYDX ‡dBTCTA ‡dBAKER ‡dYDXCP ‡dCDL
020 . ‡a9781413306323 (pbk.)
020 . ‡a1413306322 (pbk.)
035 . ‡a(OCoLC)184906296
05000. ‡aHF5415 ‡b.P484 2008
08200. ‡a658.8 ‡222
049 . ‡aVPR>
1001 . ‡aPhillips, Michael, ‡d1938-
24510. ‡aMarketing without advertising / ‡cby Michael Phillips & Salli Rasberry.
250 . ‡a6th ed.
260 . ‡aBerkeley, CA : ‡bNolo, ‡c2008.
300 . ‡a398 p. : ‡bill. ; ‡c23 cm.
500 . ‡aIncludes index.
5050 . ‡aAdvertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing your marketing plan -- Creating a calendar of events.
650 0. ‡aMarketing.
650 0. ‡aSmall business ‡xManagement.
7001 . ‡aRasberry, Salli.
994 . ‡aC0 ‡bXDR
998 . ‡aa684988
596 . ‡a13 21
901 . ‡ao184906296 ‡bOCLC ‡c324832 ‡tbiblio

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