The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
(Book)
Author
Status
Geneva Public Library - Second Floor Nonfiction
658.8 MIL
1 available
658.8 MIL
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Geneva Public Library - Second Floor Nonfiction | 658.8 MIL | Available |
More Details
Format
Book
Physical Desc
xxviii, 228 pages ; 24 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Leroux Miller, K. (2010). The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause . Jossey-Bass.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Leroux Miller, Kivi, 1969-. 2010. The Nonprofit Marketing Guide: High-impact, Low-cost Ways to Build Support for Your Good Cause. Jossey-Bass.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Leroux Miller, Kivi, 1969-. The Nonprofit Marketing Guide: High-impact, Low-cost Ways to Build Support for Your Good Cause Jossey-Bass, 2010.
MLA Citation, 9th Edition (style guide)Leroux Miller, Kivi. The Nonprofit Marketing Guide: High-impact, Low-cost Ways to Build Support for Your Good Cause Jossey-Bass, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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