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Demand : creating what people love before they know they want it

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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

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  • 1 of 1 copy available at OWWL.

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Victor Farmington Library 658.834 SLY (Text)
Adult Nonfiction

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