What you will find in this book
1. Your social networking business briefing. How social networking and viral marketing create viral social networking
Overviews, popularity, and member demographics of Facebook, Twitter, and Linkedin
The three CS of viral social networking
Step 1: decide which social networks are ideal for your business goals
2. Facebook fundamentals. Creating your Facebook account
Completing your Facebook profile
Updating your Facebook profile photo
Facebook account and privacy settings
Writing your first Facebook status update
Writing on a friend's Facebook wall
Creating a Facebook official page for your business
3. Twitter fundamentals. Search engine indexing of tweets
Creating a Twitter account
Customize your Twitter profile
Select your background image
Begin tweeting and attracting followers
4. Linkedin fundamentals. Creating a Linkedin account
Finding Linkedin connections
Completing your Linkedin profile
Linkedin account and privacy settings
Writing your first network update
Commenting on network updates by connections
Linkedin groups: joining and creating
5. Building your online community. Step 5: announce your social networking participation to customers and prospects
Featuring social networking addresses within promotional materials
Including clickable links within your e-mail signature
Placing clickable Facebook, Twitter, and Linkedin logos within your website design template
Sending e-mail campaigns to your customers and prospects
Launching a promotion with incentives
Step 6: expand your sphere of influence by learning how to add members to your online brand community. Remain active with Twitter
Become a guest speaker within your local business community
Share your expertise by writing
Get on the professional speaking circuit
6. Give your community members what they want - great content. Step 7: write effective and persuasive social networking posts that share aspects of your life
and business with your online community
Elements of an effective or persuasive post
Step 8: create compelling content that your online community wants that will increase your website traffic
Follow word count best practices
Follow keyword frequency best practices
Make content visually interesting with photos and graphics
Include headlines that capture interest
Make a simple call-to-action statement
Use photo albums to strengthen and deepen community member relationships
Harness the power of video and/or audio
Step 9: increase conversion rates by blending product or service-related links into your web-based contents. Share your content to your community. Step 10: distribute content to your online community via status and network updates on Facebook, Twitter, and Linkedin
Step 11: follow a proven 6:1 ratio for the context of your social networking posts
Step 12: build trust and genuine relationships with your online community members
Step 13: manage your viral social networking strategy in just ten minutes a day
8. Boost your social networking efficiency and effectiveness. Interview with Mark Schmulen
Step 14: use free tools like Nutshellmail to save even more time
9. Measuring your results. Step 15: install and use Google analytics to track and measure your viral social networking results
Part 1 install Google analytics
Part 2 measuring social networking effectiveness
10. Pulling it all together. Frequently asked questions about viral social networking
Small business success stories
Success story No. 1: SEOTrainingProducts.com
Success story No. 2: Jay Ehret, owner of The Marketing Spot
Success story No. 3: William Carr, founder of AutismLyrics.com
Appendix A: Resources and suggested reading