The power of unpopular : a guide to building your brand for the audience who will love you (and why no one else matters)
(Book)

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Status
Geneva Public Library - Second Floor Nonfiction
658.8 NAP
1 available

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Geneva Public Library - Second Floor Nonfiction658.8 NAPAvailable

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Format
Book
Physical Desc
xv, 202 pages : illustrations ; 24 cm.
Language
English

Notes

Description
"You probably never thought you'd want to build an unpopular brand, but the rules for branding have changedEvery successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles about the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out--learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediate graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular"--Provided by publisher.

Citations

APA Citation, 7th Edition (style guide)

Napoletano, E. (2012). The power of unpopular: a guide to building your brand for the audience who will love you (and why no one else matters) . John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Napoletano, Erika, 1972-. 2012. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters). Hoboken, New Jersey: John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Napoletano, Erika, 1972-. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters) Hoboken, New Jersey: John Wiley & Sons, Inc, 2012.

MLA Citation, 9th Edition (style guide)

Napoletano, Erika. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters) John Wiley & Sons, Inc., 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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