Storyscaping : stop creating ads, start creating worlds
(Book)
Author
Contributors
McColl, Darren, author.
Status
Geneva Public Library - Second Floor Nonfiction
659.1 LEG
1 available
659.1 LEG
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Geneva Public Library - Second Floor Nonfiction | 659.1 LEG | Available |
More Details
Format
Book
Physical Desc
xi, 244 pages : illustrations, charts ; 22 cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline." -- Page [2] of cover.
Citations
APA Citation, 7th Edition (style guide)
Legorburu, G., & McColl, D. (2014). Storyscaping: stop creating ads, start creating worlds . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Legorburu, Gaston and Darren, McColl. 2014. Storyscaping: Stop Creating Ads, Start Creating Worlds. Hoboken, New Jersey: Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Legorburu, Gaston and Darren, McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds Hoboken, New Jersey: Wiley, 2014.
MLA Citation, 9th Edition (style guide)Legorburu, Gaston,, and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds Wiley, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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