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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Image of item
Book

Expanded edition.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Available copies

  • 1 of 1 copy available at OWWL.

Current holds

0 current holds with 1 total copy.
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Geneva Public Library 658.8 KIM (Text)
Second Floor Nonfiction
52118300754105
Available
-

Record details

  • ISBN: 9781625274496 (hbk. : alk. paper)
  • ISBN: 1625274491 (hbk. : alk. paper)
  • Physical Description: xxviii, 287 pages : illustrations ; 25 cm.
  • Edition: Expanded edition.
  • Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]

Content descriptions

General Note:
"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Bibliography, etc. Note:
Includes bibliographical references (pages 263-270) and index.
Formatted Contents Note:
Creating blue oceans -- Analytical tools and frameworks -- Reocnstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions, Renew blue oceans -- Avoid red ocean traps.
Summary, etc.:
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
Subject: New products.
Market segmentation.


Additional Resources