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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Book

Expanded edition.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Available copies

  • 1 of 1 copy available at OWWL.

Current holds

0 current holds with 1 total copy.
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Geneva Public Library 658.8 KIM (Text)
Second Floor Nonfiction
52118300754105
Available
-
LDR 01837cam a2200349 i 4500
001506387
003OWWL
00520150306000000.0
008140825s2015 maua b 001 0 eng
010 . ‡a2014032847
020 . ‡a9781625274496 (hbk. : alk. paper)
020 . ‡a1625274491 (hbk. : alk. paper)
035 . ‡a(SKY)sky263158257
040 . ‡aDLC ‡erda ‡beng ‡cDLC ‡dIG# ‡dSKYRV
049 . ‡aXDR
05000. ‡aHF5415.153 ‡b.K53 2015
08200. ‡a658.8/02 ‡223
092 . ‡a658.802 ‡bKIM
1001 . ‡aKim, W. Chan, ‡eauthor.
24510. ‡aBlue ocean strategy : ‡bhow to create uncontested market space and make the competition irrelevant / ‡cW. Chan Kim, Renée Mauborgne.
250 . ‡aExpanded edition.
264 1. ‡aBoston, Massachusetts : ‡bHarvard Business Review Press, ‡c[2015]
300 . ‡axxviii, 287 pages : ‡billustrations ; ‡c25 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡a"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
504 . ‡aIncludes bibliographical references (pages 263-270) and index.
5050 . ‡aCreating blue oceans -- Analytical tools and frameworks -- Reocnstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions, Renew blue oceans -- Avoid red ocean traps.
520 . ‡aA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
650 0. ‡aNew products.
650 0. ‡aMarket segmentation.
7001 . ‡aMauborgne, Renée, ‡eauthor.
901 . ‡asky263158257 ‡bSKY ‡c506387 ‡tbiblio ‡soclc

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