Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
(Book)
Author
Contributors
Mauborgne, Renée, author.
Status
Geneva Public Library - Second Floor Nonfiction
658.8 KIM
1 available
658.8 KIM
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Geneva Public Library - Second Floor Nonfiction | 658.8 KIM | Available |
Subjects
LC Subjects
More Details
Format
Book
Physical Desc
xxviii, 287 pages : illustrations ; 25 cm.
Language
English
Notes
General Note
"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Bibliography
Includes bibliographical references (pages 263-270) and index.
Description
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
Citations
APA Citation, 7th Edition (style guide)
Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. 2015. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business Review Press, 2015.
MLA Citation, 9th Edition (style guide)Kim, W. Chan,, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Expanded edition., Harvard Business Review Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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