Online personal brand : skill set, aura, and identity
(Book)
Author
Status
Williamson Public Library - Adult Nonfiction
650.1 FRI
1 available
650.1 FRI
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Williamson Public Library - Adult Nonfiction | 650.1 FRI | Available |
More Details
Format
Book
Physical Desc
170 pages : illustrations ; 23 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (p. 162-169).
Description
"Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment. This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap."--Amazon.com.
Citations
APA Citation, 7th Edition (style guide)
Frischmann, R. M. (2014). Online personal brand: skill set, aura, and identity . CreateSpace.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Frischmann, Ryan M. 2014. Online Personal Brand: Skill Set, Aura, and Identity. CreateSpace.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Frischmann, Ryan M. Online Personal Brand: Skill Set, Aura, and Identity CreateSpace, 2014.
MLA Citation, 9th Edition (style guide)Frischmann, Ryan M. Online Personal Brand: Skill Set, Aura, and Identity CreateSpace, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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