Marketing : a love story : how to matter to your customers
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? How different would marketing be then?
- 1 of 1 copy available at OWWL.
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|Location||Call Number /
|Lima Public Library||AUD 381 JIW (Text)