Marketing : a love story : how to matter to your customers
(Audiobook CD)
Author
Contributors
Status
Lima Public Library - Adult Audiobooks
AUD 381 JIW
1 available
AUD 381 JIW
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Lima Public Library - Adult Audiobooks | AUD 381 JIW | Available |
More Details
Format
Audiobook CD
Physical Desc
2 sound discs (2 hr.) : digital ; 4 3/4 in.
Language
English
Notes
General Note
Title from container.
General Note
Release date supplied by publisher.
General Note
Recording produced by Gildan Media, LLC, p2016.
General Note
Compact disc.
General Note
In container (17 cm.).
Participants/Performers
Narrated by the author.
Description
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? How different would marketing be then?
Citations
APA Citation, 7th Edition (style guide)
Jiwa, B. (2017). Marketing: a love story : how to matter to your customers . Recorded Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Jiwa, Bernadette. 2017. Marketing: A Love Story : How to Matter to Your Customers. Recorded Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Jiwa, Bernadette. Marketing: A Love Story : How to Matter to Your Customers Recorded Books, 2017.
MLA Citation, 9th Edition (style guide)Jiwa, Bernadette. Marketing: A Love Story : How to Matter to Your Customers Recorded Books, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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