Superfandom : how our obsessions are changing what we buy and who we are
(Book)
Author
Contributors
Glazer, Aaron M., author.
Status
Lima Public Library - Adult Nonfiction
658.8342 FRA
1 available
658.8342 FRA
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Lima Public Library - Adult Nonfiction | 658.8342 FRA | Available |
More Details
Format
Book
Physical Desc
pages cm.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.
Citations
APA Citation, 7th Edition (style guide)
Fraade-Blanar, Z., & Glazer, A. M. (2017). Superfandom: how our obsessions are changing what we buy and who we are (First edition.). W.W. Norton & Company.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fraade-Blanar, Zoe and Aaron M., Glazer. 2017. Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are. W.W. Norton & Company.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fraade-Blanar, Zoe and Aaron M., Glazer. Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are W.W. Norton & Company, 2017.
MLA Citation, 9th Edition (style guide)Fraade-Blanar, Zoe,, and Aaron M. Glazer. Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are First edition., W.W. Norton & Company, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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