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This is marketing

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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Available copies

  • 1 of 3 copies available at OWWL.

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0 current holds with 3 total copies.

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Book 1 E-book 1 E-audio 1 English 3 All formats and editions 3
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Bloomfield Public Library 658.8 Godin (Text)
Adult New Materials
52133300124217
Checked out
06/24/2019
Lima Public Library 658.8 GOD (Text)
Adult Nonfiction
32139002035481
Available
-
Victor Farmington Library 658.8 GOD (Text)
Adult New Materials
52128300858517
Checked out
07/02/2019

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