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This is marketing

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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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Book 1 E-book 1 E-audio 1 English 3 All formats and editions 3
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Bloomfield Public Library 658.8 Godin (Text)
Adult New Materials
52133300124217
In transit
-
Lima Public Library 658.8 GOD (Text)
Adult Nonfiction
32139002035481
Checked out
07/16/2019
Victor Farmington Library 658.8 GOD (Text)
Adult New Materials
52128300858517
Checked out
07/02/2019
LDR 02823cam a22003378i 4500
001590084
003OWWL
00520181113111956.1
008180831t20182018nyuad b 001 0 eng
010 . ‡a 2018041567
040 . ‡aDLC ‡beng ‡erda ‡cDLC ‡dOCLCF ‡dOCLCO ‡dWIM ‡dOQX ‡dOSD
020 . ‡a9780525540830 ‡q(hardcover)
020 . ‡a0525540830
035 . ‡a(OCoLC)1050456431
042 . ‡apcc
05000. ‡aHF5415 ‡b.G5783 2018
08200. ‡a658.8 ‡223
049 . ‡aOUDB
1001 . ‡aGodin, Seth, ‡eauthor.
24510. ‡aThis is marketing / ‡cSeth Godin.
24634. ‡aThis is marketing : ‡byou can't be seen until you learn to see
264 1. ‡aNew York : ‡bPortfolio/Penguin, ‡c[2018]
264 4. ‡c©2018
300 . ‡axvi, 267 pages : ‡billustrations, charts ; ‡c19 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references (pages 253-256) and index.
520 . ‡aReal marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
650 0. ‡aMarketing.
77608. ‡iOnline version: ‡aGodin, Seth, author. ‡tThis is marketing ‡dNew York : Portfolio/Penguin, [2018] ‡z9780525540847 ‡w(DLC) 2018042423
905 . ‡ukriedener
901 . ‡aon1050456431 ‡bOCoLC ‡c590084 ‡tbiblio ‡soclc

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