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"Brothers Joe & Ben Weider were the architects of muscle! Against all odds, they launched an empire... Along the way they discovered ARNOLD SCHWARZENEGGER, inspired female empowerment, championed diversity and started a movement that changed the world!"--container
The fathers of the fitness industry Joe and Ben Weider battle anti-Semitism, conventional wisdom and extreme poverty to launch the fitness industry as it is known today. Along the way they champion women's rights, sexual freedom, fight discrimination in all forms, and discover a guy named Arnold Schwarzenegger. Against all odds they launched the gym movement and created an empire that changed the world.

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Geneva Public Library DVD BIG (Text)
First Floor DVDs

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