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Flip the script : getting people to think your idea is their idea

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"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"--

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  • 1 of 1 copy available at OWWL.

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Walworth-Seely Public Library 658.85 Klaff (Text)
Adult New Materials
52129300958943
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This copy is new and can only be picked up at this library.

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