Catalog

Record Details

Catalog Search



Marketing plans in action : a step-by-step guide for libraries, archives, and cultural organizations

Image of item
Book
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow.

Available copies

  • 1 of 1 copy available at OWWL.

Current holds

0 current holds with 1 total copy.
Location Call Number /
Shelving Location
Barcode Status /
Due Date
PLS Headquarters 021.7 GOODMAN (Text)
Professional Collection
52111100228644
Available
-

Record details

  • ISBN: 9780838918128 (print : alk. paper)
  • Physical Description: xiii, 194 pages ; 23 cm
  • Publisher: Chicago : ALA Editions, 2019.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Getting started -- Learn about your organization -- Get notified of marketing requests -- Setup project management -- Content creation -- Staff training now and interactions -- Who are your users? -- Reports -- Outside contacts -- Bonus insights.
Summary, etc.:
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow.
Subject: Libraries > Marketing > Handbooks, manuals, etc.
Archives > Marketing > Handbooks, manuals, etc.
Cultural property > Marketing > Handbooks, manuals, etc.
Marketing > Management > Handbooks, manuals, etc.
Marketing > Data processing > Handbooks, manuals, etc.


Additional Resources