If then : how the simulmatics corporation invented the future
(Book)

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Naples Library - Adult Nonfiction
006.312 LEPORE
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Format
Book
Physical Desc
pages cm
Language
English

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Bibliography
Includes bibliographical references and index.
Description
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--,Provided by publisher.

Citations

APA Citation, 7th Edition (style guide)

Lepore, J. (2020). If then: how the simulmatics corporation invented the future (First edition.). Liveright Publishing Corporation.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. 2020. If Then: How the Simulmatics Corporation Invented the Future. New York: Liveright Publishing Corporation.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. If Then: How the Simulmatics Corporation Invented the Future New York: Liveright Publishing Corporation, 2020.

MLA Citation, 9th Edition (style guide)

Lepore, Jill. If Then: How the Simulmatics Corporation Invented the Future First edition., Liveright Publishing Corporation, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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