Change : how to make big things happen
(Audiobook CD)

Title from web page.

Compact discs.

Read by James Fouhey.

For readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein, a bold and paradigm-busting new theory about the complex way ideas and behaviors spread, and how to efficiently effect the change listeners want to see in the world. Most of what is known about how ideas spread comes from bestselling authors who give a compelling picture of a world, in which "influencers" are king, "sticky" ideas go viral, and good behavior is "nudged" forward. The only problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. It is a world of simple contagions, which spread quickly to everyone but do not have any lasting impact on what they think or how they live. When it comes to transforming behaviors and beliefs, the dynamics of change are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex.