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9781525301315

Mad for ads : how advertising gets (and stays) in our heads

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Book
"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--

Available copies

  • 2 of 2 copies available at OWWL.

Current holds

0 current holds with 2 total copies.
Location Call Number /
Shelving Location
Barcode Status /
Due Date
Ontario Public Library J808.01 FYV (Text)
Children's Nonfiction
52126300811890
Available
-
Walworth-Seely Public Library J 659.1 Fyvie (Text)
Children's Nonfiction
52129300990904
Available
-
LDR 02085cam a22003858i 4500
001640225
003OWWL
00520210510105412.1
008200423t20212021onca j b 001 0 eng
015 . ‡a20200237845 ‡2can
020 . ‡a9781525301315 ‡q(hardcover)
020 . ‡a1525301314 ‡q(hardcover)
035 . ‡a(OCoLC)22164277
035 . ‡a(OCoLC)1151769266
040 . ‡aNLC ‡beng ‡erda ‡cNLC ‡dOCLCF ‡dBDX ‡dYDX ‡dON8
042 . ‡alac
055 0. ‡aHF5829 ‡b.F98 2021
0820 . ‡aj659.1 ‡223
084 . ‡acci1icc ‡2lacc
1001 . ‡aFyvie, Erica, ‡d1973- ‡eauthor.
24510. ‡aMad for ads : ‡bhow advertising gets (and stays) in our heads / ‡cwritten by Erica Fyvie ; illustrated by Ian Turner.
264 1. ‡aToronto : ‡bKids Can Press, ‡c[2021]
264 4. ‡c©2021
300 . ‡a64 pages : ‡bcolor illustrations ; ‡c26 cm
336 . ‡atext ‡btxt ‡2rdacontent
336 . ‡astill image ‡bsti ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
520 . ‡a"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- ‡cProvided by publisher.
650 0. ‡aAdvertising ‡vJuvenile literature.
650 0. ‡aAdvertising ‡xPsychological aspects ‡vJuvenile literature.
650 7. ‡aAdvertising. ‡2fast
650 7. ‡aAdvertising ‡xPsychological aspects. ‡2fast
655 7. ‡aJuvenile works. ‡2fast
7001 . ‡aTurner, Ian ‡q(Ian J.), ‡eillustrator.
905 . ‡ukriedener
901 . ‡a22164277 ‡bOCoLC ‡c640225 ‡tbiblio ‡soclc

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