The kingdom of prep : the inside story of the rise and (near) fall of J. Crew
(Book)

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Status
Williamson Public Library - Adult Nonfiction
381.45 BUL
1 available

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Williamson Public Library - Adult Nonfiction381.45 BULAvailable

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Format
Book
Physical Desc
356 pages : illustrations, plates ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 327-344) and index.
Description
"Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power--or at least it felt that way. The story of J.Crew is the story of the original 'lifestyle brand,' whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades--all told through iconic clothes and the most riveting characters imaginable. In The Kingdom of Prep, seasoned fashion journalist Maggie Bullock tells J.Crew's epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prep--a subculture born on the 1920s campuses of the Ivy League--and how one brand rose to epitomize 'American' style in two very different golden eras, and also eventually embodied the 'retail apocalypse' that rocked the global fashion industry and left hollowed-out malls across the country. In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters of The Devil Wears Prada, the business insight of Deluxe, and the nostalgia factor of True Prep, to chart J.Crew's origin story, its Obama-era heyday, and its brush-with-death decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to '90s minimalism. Then came ex-Gap CEO Mickey Drexler--the most renowned (and controversial) retailer of his generation--who took J.Crew to a never-before-seen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow. Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashion's most bold-faced names, and weaves together the threads of style, finance, and culture like no other brand's story in our lifetime."--Amazon website.

Citations

APA Citation, 7th Edition (style guide)

Bullock, M. (2023). The kingdom of prep: the inside story of the rise and (near) fall of J. Crew (First edition.). Dey St., an imprint of William Morrow.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bullock, Maggie. 2023. The Kingdom of Prep: The Inside Story of the Rise and (near) Fall of J. Crew. New York: Dey St., an imprint of William Morrow.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bullock, Maggie. The Kingdom of Prep: The Inside Story of the Rise and (near) Fall of J. Crew New York: Dey St., an imprint of William Morrow, 2023.

MLA Citation, 9th Edition (style guide)

Bullock, Maggie. The Kingdom of Prep: The Inside Story of the Rise and (near) Fall of J. Crew First edition., Dey St., an imprint of William Morrow, 2023.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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